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My selected projects.
From data to clarity

Case studies and analyses showing how data answers real questions.

Case Study
Marketing ROI Quantifying Marketing ROI with Synthetic Control
Using Synthetic Control to isolate and measure the true impact of a marketing campaign in Port Harcourt.
Case Study
Free Delivery: RDD Analysis Free delivery and its impact on spending
Using Regression Discontinuity to prove that free delivery actually triggers customers to spend 24% more per order.
Case Study
Campaign Impact: DiD Separating campaign impact from coincidence
Applying Difference-in-Differences to marketing data to determine what truly drove user acquisition.
Dashboard
Baraa's YouTube channel dashboard Baraa's YouTube channel dashboard
YouTube analytics dashboard synced to Google Sheets. Tracks views, engagement and retention for Baraa's channel.
Product
Product: CV Tool A CV Tool That Actually Works
I built a custom web app to automate my personal CV review process, helping job seekers bypass ATS filters.

Data tells you the what.
I explain the why behind it. Data tell the what.
I explain the why.

Data Scientist · Lagos, Nigeria
Open to full-time roles and contracts
See my work Hire me