Case Study

Marketing ROIQuantifying marketing ROI with synthetic control

Using Synthetic Control to isolate and measure the true impact of a marketing campaign in Port Harcourt.

Case Study

Free delivery and its true impact on spendingFree delivery and its impact on spending

Using Regression Discontinuity to prove that free delivery actually triggers customers to spend 24% more per order.

Case Study

Separating campaign impact from coincidence

Applying Difference-in-Differences to marketing data to determine what truly drove user acquisition.

Product

A free CV tool that actually worksA CV tool that actually works

I was tired of constantly reviewing and writing CVs for people, so I built a free web tool that helps job seekers write their own optimized resumes. Clean and simple.