I grew up watching my mother run her shop. She knew which customers would come back before they did. She never had a spreadsheet. She just paid attention.

That stuck with me. The idea that behavior tells you everything, if you know how to read it. I went on to study Mathematics at Federal University of Technology Owerri, graduated, and eventually found my way into data.

I analyze data, build visual stories around it, and turn those stories into insights that help products grow. My work sits at the intersection of product analytics and behavioral economics.

I have been studying applied econometrics and causal methods seriously, using techniques like Regression Discontinuity and Difference-in-Differences to answer questions that experiments cannot.